My Salesforce Implementation Projects

Projects

Transforming Automotive CRM with Salesforce Marketing Cloud: From Data Silos to Omnichannel Success

I onboarded a leading Canadian automotive dealer to Salesforce Marketing Cloud (SFMC) by consolidating fragmented customer data sources into a unified data model. Designed and implemented a scalable data architecture using Data Extensions, Contact Builder, and synchronized CRM data to enable a 360° customer view.

Leveraged Automation Studio, SQL queries, and dynamic AMPscript to power personalized, omnichannel journeys across email, SMS, and push. Enabled real-time behavioral and transactional triggers, improving customer engagement consistency across all touchpoints.

The result: significant uplift in campaign performance, increased lead-to-sale conversion rates, and the client’s strongest year-over-year sales growth in five years.

Driving Product Launch Success with SFMC: Precision Targeting in Healthcare Marketing

Supported a healthcare client in launching a new over-the-counter pain relief product by implementing a data-driven SFMC strategy. Integrated third-party health data into SFMC to enrich patient and HCP profiles with relevant behavioral and demographic attributes.

Built targeted segmentation logic to create an audience of high-value physicians, and set up AMPscript-powered content and automated triggers based on prescribing behavior.

The result: a 50% increase in response rates and $400K in incremental profits within the first six months of launch.

Driving B2B Retention in Logistics Through Personalized Onboarding and Re-Engagement

A leading global logistics provider was facing a significant drop-off in engagement from new B2B customers, with many failing to return after their first shipment due to limited awareness of available value-added services like tracking tools, customs support, and premium delivery options.

To address this, I designed and implemented a multi-step onboarding and loyalty journey, personalizing communication for distinct business segments. I also implemented behaviour-triggered in-app reminders too re-engage users that were at risk of churning.

The result: a 35% increase in second-shipment bookings, a 28% lift in upsells, and a 22% reduction in churn during the first 90 days.