Professional Experience
Projects & Positions
2021 - Present
Salesforce Marketing Cloud Lead
Deloitte
I've designed and implemented high-impact lifecycle and loyalty campaigns using Salesforce Marketing Cloud (SFMC) for global brands. With deep expertise in AMPscript, SSJS, SQL, and Automation Studio, I've built personalized, data-driven experiences across email, push, and SMS that drive customer engagement, retention, and ROI.
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I've partnered with Fortune 500 marketing and IT teams to deliver scalable SFMC solutions—ranging from real-time REST API integrations to AI-powered content personalization through Marketing Cloud Personalization (MCP). My work spans multiple regions (NA, EMEA, APAC), backed by strong QA, deliverability, and reporting practices. I also mentor junior consultants, supporting platform excellence and operational growth.
2024
Global Marketing Manager
eBay
At eBay, I led the development and execution of data-driven lifecycle campaigns across email, SMS, and mobile push using Salesforce Marketing Cloud (SFMC). By integrating AMPscript, SSJS, and Marketing Cloud Personalization (MCP), I delivered personalized content at scale across key markets including the US, UK, and Germany.
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I expanded eBay’s CRM ecosystem by launching new channels such as Mobile Studio SMS and push notifications via SFMC APIs—resulting in an 18% lift in campaign ROI. My efforts in testing, optimization, and AI-powered dynamic merchandising drove a 5% increase in email click-through rates. I also provided executive-level insights and strategic recommendations through in-depth performance reporting and journey analytics.
2020 - 2021
Senior CRM Executive
DHL
At DHL, I architected and executed sophisticated Salesforce Marketing Cloud campaigns, leveraging AMPscript and SSJS to deliver dynamic, responsive email content optimized for all devices. By developing and applying advanced SQL-driven segmentation, I precisely targeted audiences and triggered personalized communications, driving $10 million in revenue over nine months.
I automated complex journey orchestration and data workflows using Automation Studio, which enhanced operational efficiency and ensured campaign reliability. Additionally, I led comprehensive A/B testing, quality assurance, and deliverability troubleshooting to continuously optimize campaign effectiveness and improve user engagement.
2019 - 2020
Marketing Coordinator
BioConnect
I focused on marketing operations to ensure effective lead scoring, campaign tracking, database health, and segmentation strategies aligned with both marketing and sales objectives. I designed and managed multiple complex customer journeys, monitoring and reporting on goal attainment and ROI across email, social, and paid channels.
Additionally, I developed data visualizations to provide clear insights into marketing initiatives and social media activities. I also led various ongoing and new projects aimed at increasing client knowledge and engagement while ensuring alignment with the company’s strategic business goals.
Education
2023
Masters of Marketing Analytics and Insights
Penn State
The Master of Marketing Analytics and Insights program at Penn State covers core topics such as marketing analytics, data-driven customer acquisition and retention, digital marketing evaluation, brand management, and customer experience analytics. It emphasizes practical skills in data integration, visualization, and strategic decision-making through courses and a capstone project. Electives allow specialization in areas like business analytics and supply chain management, preparing students to leverage data for impactful marketing strategies in diverse industries.
2020
Bachelor of Arts in Digital Enterprise Management
University of Toronto
The core curriculum of the Bachelor of Arts in Digital Enterprise Management at the University of Toronto focuses on integrating digital technologies with fundamental business principles. It covers key areas such as digital marketing, data analytics, enterprise systems, finance, organizational behavior, and project management. This interdisciplinary approach combines business, technology, and communication to prepare students to effectively address and lead digital transformation initiatives within modern enterprises.
Skills & Expertise
Lifecycle Marketing
CRM Strategy
Marketing Automation
Data-Driven Personalization
Languages
English (native)
French (proficient)